The story of Cartier is founded on audacity. Since its creation in Paris by Louis-François Cartier in 1847, Cartier has evolved through welcoming visionaries and free spirits into the Maison. Today this pioneering spirit has become one of the most exquisite and high profile watch and jewellery brand in the world. Pushing the boundaries, changing the use or meaning to reveal beauty, setting off on an adventure to distant horizons and embracing the rich diversity of other cultures – this creative energy is fundamental to everything, every day.