Les Benjamins is an Istanbul-based platform – encompassing a retail-space and lifestyle brand for men and women – founded in 2011 by Bünyamin Aydin.Les Benjamins started humbly with 30 printed T-shirts, a project which later garnered Aydin an invitation to Mercedes-Benz Fashion Week Istanbul, and later Milan Fashion Week. Les Benjamins represents a vision of the contemporary East. “We are a platform of how we want the East to be today,”notes Aydin. Les Benjamins’ rangefinder logo speaks to perspective, and how the brand interprets the East from a unique point-of-view. You can find the brand’s products at Luxury Square.