The concept behind Vetements, as the name would imply, is clothing—just clothing. The choice of name for the fashion collective was alleged to be one that reflects its original philosophy as having no sub or supra identity, only made for being worn. Each season, gaunt-cheeked models with buzz cuts take Vetements’s runways in Paris in reworkings of wardrobe staples: floral dresses, trenchcoats, suits, and jeans. It’s a no-frills approach to high fashion, borne from the mind of a collective led by designer Demna Gvasalia, with his brother, Guram, managing the business side of things. And the brand has garnered international acclaim since its 2014 debut. You can find the brand’s products at Luxury Square.